Dialog is shooting itself in the foot by removing a non cricket centric channel that focuses on sporting events that the subcontinent based sports channels don't focus on June 21st. Eurosports telecasts all major cycling events, Rally championships, Athletics, Marathons, Winter sports & 24hr Le-man races to name a few. These sporting events are not too popular in a country such as India which is why the Indian based sporting channels don't telecast it, but Sri Lanka is not India and these sports enjoy a significant following which is why Eurosports should be retained.
Eurosports along with Setanta Sports are the only two non-Indian feed sports channels and whilst Setanta focuses mainly on Rugby (another sport not heavily promoted by India based channels), Eurosports on the other hand telecasts many different sporting events.
What defies is logic is that a channel is being replaced when "Dialog Test Channel - Channel 71" is totally being wasted and could be used for Shradda TV. When Dialog started time sharing between GodTV/EWTN the excuse was that they don't want to waste another slot for a religious channel - this was also done at a time Channel 71 was being wasted - & claiming that both channels were similar and targeted a similar group. Then under Dialog's argument and in the name of equality of religion, Dialog TV should time share between Buddhist TV & Shradda TV. Dialog TV management is openly declaring their religious bias. If Shradda TV is to occupy a separate channel slot then God TV & EWTN should also be split and be given two separate slots. Dialog is about to stir a hornet's nest and it's going to sting quite badly.
If there are enough channel slots to be spared then nobody would bother & if Eurosports was being replaced by another BETTER sports channel this move would have been less controversial - we have long advocated that channel replacements are a big NO, NO.
If Dialog really wants to add "Shradda TV" then add it to Channel 71, but in due course you will have to split God TV & EWTN into two different channel slots, just to make sure the management is not being religiously biased and there is equality of religion.
Yesterday was a dark day for sporting fans on Dialog TV, they have been unfairly targeted by corporate greed. We urge them to call the hotline and urge the management to halt the replacement plan. Leave Eurosports alone, in fact leave all the channels alone, add Shradda TV to the test channel number 71 if you really must. Sometimes we wonder who is having this dog-in-the-manger attitude when it comes to channel number 71 and causing this wastage of resources.
If Dialog TV is capable of targeting a non-Indian feed international sports channel then nothing else is beyond their grasp, sports based subscribers account for a major portion of pay television subscribers in the island and targeting them will only prove detrimental to Dialog TV.
Dialog TV is calling this replacement "temporary", but we know from experience that many "temporary" things become "permanent" on Dialog TV & is only an excuse that is used for them to have their way.
Please keep us updated on the latest on Dialog TV as the days progress.... Those of you who will be using social networks such as Facebook and Twitter to campaign on behalf of Eurosports please use the "#DTVretainEUROSPORT" hashtag when posting.
LEAVE EUROSPORTS ALONE - DO NOT REPLACE IT.