Dialog TV's future may not be as firm as they hoped it would be. We have reports of subscribers eagerly awaiting the launch of Sri Lanka's newest DTH service provider "Dish TV Sri Lanka", which will launch soon. Dish TV Sri Lanka will pose the strongest competition to Dialog TV yet. Competition from Peo TV & LBN cable TV haven't been strong enough, causing Dialog TV will play high handed tactics with subscribers.
Channels substituted as and when management sees fit, channels time shared, etc, etc. The recent example being the replacement of Neo Sports with Russia Today, the removal of MTV India, the inability to add the channel that broadcasts the FIFA World Cup - Sony SIX & Sony SIX HD. Yes, Dialog TV would probably add Sony SIX & Sony SIX HD for the duration of the World Cup but temporary is not what people want, rather people want permanent additions. The sluggish switch over to MPEG4 from MPEG2. All of these have contributed to the decision of many subscribers to switch over once a viable option is available. Not to mention the high costs of the top package and the even higher cost of the HD options. Now it seems that Dish TV Sri Lanka may somehow be that "viable" alternative that subscribers were waiting for.
At the moment Dish TV Sri Lanka is on test mode. It's not still too late for Dialog TV, however the changes must place now before a few thousands, ten thousands or even hundreds of thousands switch over if Dialog TV delays until the competitor launches services.
Dialog TV should immediately put into motion the plan to switch to Supreme SAT, launch channels straight away as MPEG4 DVB-S2 and switch all boxes to MPEG4 DVB-S2 when technical personnel visit home to realign the dish. If not Dialog TV must take immediate steps to acquire more transponders and ramp up the quality of service.
Dialog has in the past switched into high gear in the face of competition and come out on top, however those service were not as half bad as the way Dialog TV has been handled. We reiterate that it's not too late, if Dialog TV improves the quality of service, there may just be a glimmer of hope and subscribers may not move out as planned. However there are those that are so sick of Dialog TV's handling of its subscribers that even if Dialog TV pays them a rental for watching the service, they may not do so.
The ball is in your court Dialog TV, make the best and first move or it just may become a case of what happened with the Titanic, the builders thought it was unsinkable but it did sink, Dish TV Sri Lanka may just be the iceberg that the Dialog TV Titanic hits.
Please keep us updated on the latest on Dialog TV as the days progress.