Friday, June 7, 2013

Ad's to be reduced on Indian feeds of channels

Those of you who are sick of the advertisements carried on the Indian feeds of International channels over all  the pay television operators in Sri Lanka can rejoice at a recent ruling that has placed an ad cap on channels commencing next month.

As per the new regulations, advertisements on Indian feeds of channels will not 20 min per hour for news channels and 16 min for GEC's (General Entertainment Channels) from July 1st 2013.

The regulations further state that from October 1st 2013 advertisements for GEC's & news channels cannot exceed 12 min per hour.

This only applies for Indian feeds of channels being received into Sri Lanka, most of the other feeds that originate outside Indian such as those from Singapore are more or less commercial free for the most part.


Mario said...

According to the link below, DTV has got approval to give individual HD & the SD channels.

TV & Radio Sri Lanka said...

Please continue commenting under latest post titled "Dialog granted approval to offer individual channels in the HD pack".

Thanks Mario for this valuable information.