Over the past few weeks Dialog TV has been put in a position where they have to timeshare either ESPN or Star Sports with Star Sports 2 in order to accommodate the screening of the Formula 1 races. This mainly due to ESS India moving the F1 broadcasts to Star Sports 2. Due to the immense popularity of F1 in Sri Lanka, this was done out of necessity.
Sports is a major driver for pay television subscriptions, the inability of local FTA channels to telecast "live" sporting events has drawn people to pay television to fulfill their viewing needs. Likewise sports is a major driver for Dialog TV. It is commendable that Dialog TV is trying to give their viewers what they want but this is coming at a notably high cost.
People want channels to be available 24hrs a day and not to be swapped with others at the whims and fancies of Dialog TV. Already 4 channels are being time shared with each other. When a channel is being time shared the viewers miss programmes running on one.
All this is due to the inability of Dialog TV to include more channels by carrying out an expedited expansion. At the moment subscribers are being robbed due to the removal of MTV India which according to unconfirmed reports would be back on air before the end of this year. Dialog TV cannot be proud of providing subscribers with F1 action. Rather they should be ashamed of their inability to add the new channel to their lineup and provide 24hrs carriage to both channels.
Dialog TV should take immediate steps to make Star Sports 2 a separate channel on it's platform and assign separate channel slots to Learn TV, HTV, EWTN & God TV and end this channel time sharing non-sense for good and also add MTV India back.
Time Sharing MUST STOP. Time Sharing only indicates a pay television provider's inability to carry out expansion.
We urge Dialog TV to speed up the implementation of DVB-S2 MPEG4 switch the entire platform to it. It's time to stop thinking of losses and take steps to stop robbing subscribers.
Please keep us updated on the latest on Dialog TV as the days progress.