Over the last few weeks Dialog TV have been causing total subscriber dissatisfaction by carrying out unnecessary replacement of channels. The first was the replacement of "Eurosport" by "Shradda TV", then came the subscriber backlash that resulted in the replacement of "MTV India" by "Eurosport". Bringing back "Eurosport" was a good move, but sadly that was done at the expense of "MTV India".
All this was done despite Dialog TV having a free unused slot called "Dialog Test" which is being totally wasted. To make matters Dialog TV are now time-sharing "Star Movies HD" with "Ten HD" in order to provide HD coverage of the present tri-series cricket tournament involving Sri Lanka. This was done despite two free slots on the MPEG4-S2 enabled transponder that carries the HD channels.
All of these activities have exposed a major flaw in the Dialog TV channel allocations. That being the lack of music channels and the untapped potential number of subscribers. At present Dialog TV have 3 music channels, MTV India (carries Hindi music), VH1 (carries English music), Sun Music (carries Tamil music), Channel C (carrying mainly local music). Out of them the worst is VH1 which is a far cry compared to the international music channels operated by Viacom International.
Due to this there have been calls to switch MTV India with either MTV Asia or an international edition of MTV. Hindia music fans have responded to this by asking Dialog to return MTV Asia or a suitable Hindi music channel.
There are several music channels out there in this region for English, Hindi & Tamil music fans. People are drawn to music and Dialog will be able to target teenagers and others with these channels. This is one area that Dialog TV have failed miserably, partly due to the lack of transponder space.
It's time for Dialog TV to look at adding some quality music channels. Not limiting itself to one music channel per language, as for an additional English Language music channel, Dialog TV should look at the Asian feeds or International feeds available in the region probably in terms of genre such as rock, hip hop, pop, etc. Dialog TV should expand their Tamil, Hindi & local language music offerings - provided they are able to secure local language music channels.
With Dialog TV now being HD capable, they look at giving HD music offerings with high quality sound. This is one area that Dialog TV should look at tapping. Of course all of this is only possible if Dialog TV is able to increase transponder capacity.
The need for a new transponder or MPEG4 to better utilize the existing transponders is more important than ever. Till Dialog TV is capable of sorting those things out, it's best for everyone if Dialog TV adds "MTV India" to the wasted & unused "Dialog TV Test" slot.
Please keep us updated on the latest on Dialog TV as the days progress.