Tuesday, July 28, 2015

Dialog's HD dilemma & solution

Recently Dialog TV have been sending SMS to Dialog TV subscribers offering the HD channels at special rates for a limited period of time. This comes hot on the heels of a free preview for HD channels which ended a week or so ago.

It seems that the adoption of the HD package among even those of the Gold package is low. It's a well known fact that those who really want the HD Channels are opting for the Indian DTH services where they offer a higher number of HD channels at almost half the prices offered by Dialog TV for the Gold package which doesn't have HD as standard.

Even though Dialog introduced HD several years ago they haven't been exactly been able to make inroads to the HD market. Most of the HD Channels are the same provided by the Indian operators except in the case of AXN HD & Setanta HD. Dialog doesn't have a dedicated HD movie channel now after the pull out of Star Movies HD. Many have been requesting for Fox Movies Premium but it does not look like that will ever materialize. Star World Premiere was a good addition but regional rights have been affecting the programming, however it's a channel that should be retained.

To solve Dialog's HD dilemma we propose that they add the HD channels to the Gold package FOC, this would prove to be a incentive to attract subscribers to the Gold package, in addition they will be able to better attract those who opt for Indian services. If this situation goes unchecked the Indian services will gain a strong foothold on the HD market in Sri Lanka.

The ball is in Dialog's court now, will they opt for making a short term profit or for benefiting in the long run

Please keep us updated on the latest on Dialog TV as the days progress.

9 comments:

nikk said...

what about colors infinity ???

Central Precured said...

අළුත් update එකෙන් පස්සේ channel Manage (Move) කරන්න බැහැනේ. Move Option එක ඉවත් කර ඇත නැවත තිබුන තත්වයෙන් ලබාදෙන්න.

Achim Unawatuna said...

Good idea to add the HD channels to gold package foc

Achim Unawatuna said...

Good idea to add the HD channels to gold package foc

Vishkid said...

At the end of the day, the fact of the matter is that Dialog does not have a real, legit competitor in the local market. It wont be a long time before DishTV and Dialog make a case together based on tax revenue to ban new connections to Indian DTH channels, unless they are sold after paying tax in Sri Lanka. I know they have made quite headway with AG and current minister of finance on this matter.

Given that, it will be up to DishTV to step up competition in terms of channels and pricing. Until that Dialog can pretty much sit on their current pricing and subscription policy as they are now making profits using the same structure (250 million LKR in 2014, with 30% YoY growth in revenue) and will see no impetus to change pricing while trying to attract more non-HD customers as well.

Achim Unawatuna said...

Very good and true Vishkid

Achim Unawatuna said...

Very good and true Vishkid

Achim Unawatuna said...

Very good and true Vishkid

TV & Radio Sri Lanka said...

Please continue commenting under the latest post titled "Now MGM Channel to go".

Admin