As of yesterday Dialog had another 3 channels on test, namely Disney Junior, Star Gold & CNBC. The Disney Junior feed is Indian while the Star Gold & CNBC feeds are non Indian & most likely to be Asian. We are unable to confirm whether all three channels will be made available to existing packages, although that would be the wise thing to do.
Previous experience tells that if a channel is allocated as an add-on the number of people activating it will be less unless it's a specialized sports channel. The add-on system was tested with Discovery Turbo & Discovery Science ultimately due to lack of subscriptions Dialog had to add them to existing packages. It worked with Setanta Sports since it's a specialized sports channel, the same thing is to be tried with Ten Golf & it may not be as successful as Setanta.
Earlier even Bloomberg was an add-on and due to low subscription the channel was added to existing packages.
It's sad to note that there is a small segment that is of the view that local FTA channels is the way forward for Dialog TV. That way is the way forward to the grave for Dialog if they decide to listen and take that route. Eventually we believe that Dialog will have all the local FTA channels, however with present capacity issues that is not the priority and should not be made the priority.
It's actually great work by Dialog to add 120 channels with relatively small subscriber base, we usually compare Dialog with these Indian DTH providers who have a base of over a million. We know that we tend we to be very hard critics of Dialog TV but lets give credit where it's due and this time they did good and kuddos to Dialog TV for the steps taken to improve service quality.
That being said Dialog should add all new channels to existing packages and taken quick steps to improve the quality of Varnam TV which is quite bad at present.
Please keep us updated on the latest on Dialog TV as the days progress.