Thursday, September 17, 2009

Siyatha TV now on Dialog TV

Sri Lanka's latest FTA Sinhala Language television channel Siyatha TV commenced testing transmissions over Dialog TV from last night. The channel occupies the No. 7 slot which was blank ever since Dialog TV rearranged their lineup.

Please keep us updated on the latest on Dialog TV as the days commence.

See TV Radio Sri Lanka Blog - Siyatha TV and Vettri TV to launch today

Wednesday, September 2, 2009

of local advertising and adding of AXN Beyond and SET Asia English

A local Cargills advertisement has been spotted on Dialog TV on the Discovery Channel at 1:30pm on September 1st 2009. This is the first local advertisement on Dialog TV on one of their regular channels.

As mentioned in previous posts these advertisements should not cause displeasure to the viewer. It is alright for Dialog TV to carry out local advertising for channels in place of some of those annoying Hindi ones but we reiterate that it should be carried out properly.

Once Dialog TV has a continuous flow of revenue from these advertisements it is time for them to consider reducing rentals.

We hope that Dialog TV will take steps to allocate the Channel 7 blank slot for either AXN Beyond or SET Asia English. Rival operator LBN has already added these channels and we feel that these two channels are far better than Fox Crime and Fox FX in terms of programming. Now what is done has been done, Dialog must use the Channel 7 slot for AXN Beyond then speed up the MPEG4 conversion and add SET Asia English. We have been calling for the addition of these channels for a long time and we hope that we will not have to continue like that for too long. Dialog TV can delay the addition of CCTV which is expected to be inserted in the Channel 7 slot since AXN Beyond will make better business sense than CCTV. Dialog can also remove an Hindi Channel such as "Zing" or English channel "NDTV Good Times" and add SET Asia English temporarily until they get the MPEG4 conversion sorted out.

Please keep us updated on the latest on Dialog TV as the days progress.