According to a report by LBO new channels including Sports & Cartoon content will appear on Dialog TV commencing April 1st.
The question that begs answering is on how Dialog TV will bring about these new additions considering lack of transponder space. Well three options are possible, one is to remove some existing channels to make room for the new ones, however this is not a good idea considering the fact that there maybe subscribers who watch channels that the others do not so removing existing channels is out of the question. Secondly addition of another transponder at a higher cost, which would increase overheads and lead to more losses. The third option is to go for MPEG4 which means more channels could be added to the existing transponders at better quality.
Dialog says it wants to add more sports channels but they already have the major sports channels allowed in the region but they may be referring to Euro Sports which is on PEO but not on Dialog TV. So what the new channels will be is anybody's guess but it looks like there is going to be an increase of advertising which we hope means that the new channels will at least be added to existing "Premium Package" holders without any additional cost. According to the report the CEO Nushad Perera has said that DTV is not a niche product but another further increase of rental or a higher package will be the perfect definition for a niche product as not many people in Sri Lanka except for those who play golf or drive a mercedes can afford a rental of over Rs 2000/=.
So lets just wait & see whether Dialog TV digs its own grave or gets their act together. They seem to have made the report targeting "April Fools Day" which is everyday all year long at Dialog TV.
Please keep us updated on the latest on Dialog TV as the days progress.
LBO Article : Alternative Media
The question that begs answering is on how Dialog TV will bring about these new additions considering lack of transponder space. Well three options are possible, one is to remove some existing channels to make room for the new ones, however this is not a good idea considering the fact that there maybe subscribers who watch channels that the others do not so removing existing channels is out of the question. Secondly addition of another transponder at a higher cost, which would increase overheads and lead to more losses. The third option is to go for MPEG4 which means more channels could be added to the existing transponders at better quality.
Dialog says it wants to add more sports channels but they already have the major sports channels allowed in the region but they may be referring to Euro Sports which is on PEO but not on Dialog TV. So what the new channels will be is anybody's guess but it looks like there is going to be an increase of advertising which we hope means that the new channels will at least be added to existing "Premium Package" holders without any additional cost. According to the report the CEO Nushad Perera has said that DTV is not a niche product but another further increase of rental or a higher package will be the perfect definition for a niche product as not many people in Sri Lanka except for those who play golf or drive a mercedes can afford a rental of over Rs 2000/=.
So lets just wait & see whether Dialog TV digs its own grave or gets their act together. They seem to have made the report targeting "April Fools Day" which is everyday all year long at Dialog TV.
Please keep us updated on the latest on Dialog TV as the days progress.
LBO Article : Alternative Media
